Emblems

These are the emblems that adorned the 1983-88 Cougar models. We love to think of them as “automotive jewelry” and sort of a lost art when it comes to modern car branding. They don’t make things like this anymore, folks. The really complex cloisonné ones, in particular, are incredibly delicate and engaging. These emblems signify the end of an era of automotive prosperity and celebration of brand, before things got too slick and polished. We thought you’d enjoy a look at yesterday’s craftsmanship as it pertained to adorning these cars.

For reference and restoring purposes we’ve listed official Ford part numbers listed where possible (these may differ from number stamped on actual part). If you know of a Cougar emblem that’s missing from this page, please contact us.

Thanks to Pete and Hugh for some of the photos below.

NOTE: We do NOT sell these emblems! They are shown for illustrative purposes only. Any contact submissions that refer to purchasing emblems will be automatically rejected.

Exterior (Factory)

1983 Hood Ornament
Metal, upright style. Also used on some 1981-82 Cougars.
(E14Y-16850-A)

1984-86 Hood Ornament
Metal and acrylic, flat style.
(E4WY-16850-A)

1984-86 XR-7 Hood Ornament
(E4WY-16850-B)

1983-84 Grill Emblem
This plastic emblem was affixed to the lower driver’s side corner of the grille.
(E3WY-8A223-C)

1985-86 Grill Emblem
This metal emblem was affixed to the lower driver’s side corner of the grille.
(E5WY-8A223-A)

1987-88 Grille Emblem
Metal, chrome-plated cat head recessed into grille.
(E7WY-8213-A)

1987-88 MERCURY Bumper Emblem
Rubberized plastic, silver-colored MERCURY emblem recessed into front bumper cover.
(E7WY-17D890-C)

“LS” Emblem
Plastic, found on these LS models: 1983 fenders, 1983-84 trunklids, 1985-86 taillights, and 1987-88 trunklids.
(R/L: E3WY-16098-A)

“Electronic Fuel Injection” Emblem
Plastic, found on 1983 LS fenders.
(R/L: E3SZ-16098-B)

“Automatic Overdrive” Emblem
Plastic, found on 1983 Cougar 5.0 fenders.
(R/L: E3SZ-6342528-A)

“EFI Turbo” Emblem
Plastic, found on 1984 XR-7 fenders.
(R/L: E3SZ-16098-A)

1983-86 GS C-Pillar Emblem
(R/L: E3WY-66517A57/6-A)

1983 LS (Optional GS) Electroluminescent C-Pillar Emblem
Chrome metal surround. Required rear courtesy lamps.
This earlier version has a striped reflector.
(R/L, to 4/83: E3WY-15B437-A/B)

1984-86 LS (Optional GS) Electroluminescent C-Pillar Emblem
Chrome metal surround. Required rear courtesy lamps.
This later version had a traditional reflector.
(R/L, from 4/83: E3WY-15B437-C/D)

1984-86 XR-7 C-Pillar Emblem
All metal, chromed.
(R/L: E4WB-862803-A/B)

1987-88 C-Pillar Emblem
All metal, chromed, black painted trim.
This slightly revised, smaller emblem was found on all 1987-88 LS and all 1988 XR-7 models.
(R/L: E7WY-66517A56/7-A)

1987 XR-7 C-Pillar Emblem
Metal with inlay. 1987 XR-7 emblem mounting points were unique and smaller, and do not interchange with earlier ones.
(Right: E7WY-66517A56-C; Left: E7WY-66517A57-C)

1983-88 Rear Nomenclature
Plastic.
(1983-86 “Cougar”: E3WY-6642528-A
1987-88 “Cougar”: E7WY-6642528-A)

1983-88 Rear Nomenclature
Plastic.
(1983-86 “Mercury”: E14Y-5442528-B
1987-88 “Mercury”: E7YY-16B856-A)

1983-88 Rear Nomenclature
Plastic.
(1983-88 “LS”: E4WY-6642528-C)

1984-88 XR-7 Rear Nomenclature
Plastic.
(E5WY-13B467-B)

“TURBO”
Plastic, used on the trunklid of 1986 XR-7 models only.
(D9ZZ-16B621-A)

20th Anniversary Cougar (Factory)

1987 20th Anniversary Bumper Emblem
Special gold-tinted rubberized MERCURY emblem recessed into front bumper cover.
(E7WY-17D890-D)

1987 20th Anniversary Grille Emblem
Special gold-plated cat head recessed into body-color grille.

20th Anniversary Dash / Trunk Emblem
Also cloisonné with gold accents. Same emblem used on dash and trunklid.
(E7WY-6642528-B)

1987 20th Anniversary C-Pillar Emblem
The 20ths all had cloisonné C-pillar emblems on the exterior.
(R: E7WY-66517A56-D; L: E7WY-66517A57-D)

20th Anniversary Trunk Nomenclature
Gold cloisonné “COUGAR” emblem with a pronounced black outline.
(E7WY-6642528-D)

20th Anniversary Trunk Nomenclature
Gold cloisonné “MERCURY” emblem with a pronounced black outline.
(E7WY-6642528-B)

Dash & Interior (Factory)

1983 Door Panel Emblems
Metal. These were also used on the interior of some pre-1983 Cougars and Mercury Lynx vehicles.
(E14Y-54517A56/7-A)

1983 Horn Pad Emblem #1
Brushed aluminum type used on GS steering wheels.
(Thanks to Pete)
E3WY-3649-B

1983 Horn Pad Emblem #2
Woodgrain type used on LS steering wheels.
(Thanks to Hugh)
E3WY-3649-C

1984-86 Horn Pad Emblem
Used on A-frame wheels.
(E4WY-3649-A)

1984 XR-7 Steering Wheel Emblem
Used only on 1984 XR-7’s with 4-spoke sport wheel (non-cruise control).

1985-88 Sport Wheel Horn Pad Emblem
Available on optional wheel for XR-7’s only.

1987-88 Horn Pad Emblem
Used on 1987-88 LS models, and XR-7 models without the sport wheel option.

COUGAR Dash Emblem
Plastic. Found on 1983-84 passenger side dash panels.

Other Exterior (Aftermarket)

1987-88 Blue Max C-Pillar Emblem, Version 1
Cloisonné. This seems to be a regional version, with a similar emblem used on Blue Max Mercury Topaz cars.

1987-88 Blue Max C-Pillar Emblem, Version 2
Cloisonné. Some 1988 cars had this version of the emblem, which was again used on 1989-97 cars.

Blue Max/Special Edition COUGAR Trunk Nomenclature
Again cloisonné, these all appear to have come in red only. “COUGAR”

Blue Max/Special Edition MERCURY Trunk Nomenclature
Again cloisonné, these all appear to have come in red only. “MERCURY”

Freedom Series Fender Emblem
Not much is known about the Freedom Series. Seems to be 1987-88 only.

1987-88 Mexican COUGAR Front Bumper Emblem
Since there was no Mercury division in Mexico, these rubberized emblems were made for the front bumper cover of Mexican-spec Cougars.

E&G Designer Series Nomenclature
For cars with special E&G Designer Series package (half roof), the lettering was affixed to the side of the car, near C-pillar emblem. The small numbered badges and/or griffins were at the base of the B-pillar on the roof band.