These are the emblems that adorned the 1983-88 Cougar models. We love to think of them as “automotive jewelry” and sort of a lost art when it comes to modern car branding. They don’t make things like this anymore, folks. The really complex cloisonné ones, in particular, are incredibly delicate and engaging. These emblems signify the end of an era of automotive prosperity and celebration of brand, before things got too slick and polished. We thought you’d enjoy a look at yesterday’s craftsmanship as it pertained to adorning these cars.

For reference and restoring purposes we’ve listed official Ford part numbers listed where possible (these may differ from number stamped on actual part). If you know of a Cougar emblem that’s missing from this page, please contact us.

Thanks to Pete and Hugh for some of the photos below.

NOTE: We do NOT sell these emblems! They are shown for illustrative purposes only. Any contact submissions that refer to purchasing emblems will be automatically rejected.


Exterior (Factory)

1983 Cougar Hood Ornament

1983 Hood Ornament
Metal, upright style. Also used on some 1981-82 Cougars.
(E14Y-16850-A)

1984-86 Cougar Hood Emblem

1984-86 Hood Ornament
Metal and acrylic, flat style.
(E4WY-16850-A)

1984-86 Cougar XR-7 Hood Emblem

1984-86 XR-7 Hood Ornament
(E4WY-16850-B)

1983-84 Cougar Grille Emblem

1983-84 Grill Emblem
This plastic emblem was affixed to the lower driver’s side corner of the grille.
(E3WY-8A223-C)

1985-86 Cougar Grille Emblem

1985-86 Grill Emblem
This metal emblem was affixed to the lower driver’s side corner of the grille.
(E5WY-8A223-A)

1987-88 Cougar Grille Emblem

1987-88 Grille Emblem
Metal, chrome-plated cat head recessed into grille.
(E7WY-8213-A)

Cougar Mercury Bumper Emblem

1987-88 MERCURY Bumper Emblem
Rubberized plastic, silver-colored MERCURY emblem recessed into front bumper cover.
(E7WY-17D890-C)

Cougar Fender LS Emblem

“LS”
Plastic, found on these LS models: 1983 fenders, 1983-84 trunklids, 1985-86 taillights, and 1987-88 trunklids.
(R/L: E3WY-16098-A)

Cougar Fender Emblem EFI

“Electronic Fuel Injection”
Plastic, found on 1983 LS fenders.
(R/L: E3SZ-16098-B)

Cougar Fender Emblem Automatic Overdrive

“Automatic Overdrive”
Plastic, found on 1983 Cougar 5.0 fenders.
(R/L: E3SZ-6342528-A)

Cougar Fender EFI Turbo Emblem

“EFI Turbo”
Plastic, found on 1984 XR-7 fenders.
(R/L: E3SZ-16098-A)

1983-86 Cougar C-Pillar Emblem

1983-86 GS C-Pillar Emblem
(R/L: E3WY-66517A57/6-A)

1983 Cougar Electroluminescent C-Pillar Emblem

1983 LS (Optional GS) Electroluminescent C-Pillar Emblem
Chrome metal surround. Required rear courtesy lamps.
This earlier version has a striped reflector.
(R/L, to 4/83: E3WY-15B437-A/B)

1984-86 Cougar Electroluminescent C-Pillar Emblem

1984-86 LS (Optional GS) Electroluminescent C-Pillar Emblem
Chrome metal surround. Required rear courtesy lamps.
This later version had a traditional reflector.
(R/L, from 4/83: E3WY-15B437-C/D)

1984-86 Cougar XR-7 C-Pillar Emblem

1984-86 XR-7 C-Pillar Emblem
All metal, chromed.
(R/L: E4WB-862803-A/B)

1987-88 Cougar C-Pillar Emblem

1987-88 C-Pillar Emblem
All metal, chromed, black painted trim.
This slightly revised, smaller emblem was found on all 1987-88 LS and all 1988 XR-7 models.
(R/L: E7WY-66517A56/7-A)

1987 Cougar XR-7 C-Pillar Emblem

1987 XR-7 C-Pillar Emblem
Metal with inlay. 1987 XR-7 emblem mounting points were unique and smaller, and do not interchange with earlier ones.
(Right: E7WY-66517A56-C; Left: E7WY-66517A57-C)

Cougar Trunk Emblem

1983-88 Rear Nomenclature
Plastic.
(1983-86 “Cougar”: E3WY-6642528-A
1987-88 “Cougar”: E7WY-6642528-A)

Cougar Mercury Trunk Emblem

1983-88 Rear Nomenclature
Plastic.
(1983-86 “Mercury”: E14Y-5442528-B
1987-88 “Mercury”: E7YY-16B856-A)

Cougar Trunk LS Emblem

1983-88 Rear Nomenclature
Plastic.
(1983-88 “LS”: E4WY-6642528-C)

Cougar XR-7 Trunk Emblem

1984-88 XR-7 Rear Nomenclature
Plastic.
(E5WY-13B467-B)

Cougar Trunk Turbo Emblem

“TURBO”
Plastic, used on the trunklid of 1986 XR-7 models only.
(D9ZZ-16B621-A)

20th Anniversary Cougar (Factory)

20th Anniversary Mercury Bumper Emblem

1987 20th Anniversary Bumper Emblem
Special gold-tinted rubberized MERCURY emblem recessed into front bumper cover.
(E7WY-17D890-D)

20th Anniversary Cougar Grille Emblem

1987 20th Anniversary Grille Emblem
Special gold-plated cat head recessed into body-color grille.

20th Anniversary Cougar Dash/Trunk Emblem

20th Anniversary Dash & Trunk Emblem
Also cloisonné with gold accents. Identical to the 20th dash emblem.
(E7WY-6642528-B)

20th Anniversary Cougar C-Pillar Emblem

1987 20th Anniversary C-Pillar Emblem
The 20ths all had cloisonné C-pillar emblems on the exterior.
(R: E7WY-66517A56-D; L: E7WY-66517A57-D)

20th Anniversary Cougar Trunk Emblem

20th Anniversary Trunk Nomenclature
Gold cloisonné “COUGAR” emblem with a pronounced black outline.
(E7WY-6642528-D)

20th Anniversary Cougar Trunk Emblem

20th Anniversary Trunk Nomenclature
Gold cloisonné “MERCURY” emblem with a pronounced black outline.
(E7WY-6642528-B)

Dash & Interior (Factory)

1983 Cougar Door Panel Emblem

1983 Door Panel Emblems
Metal. These were also used on the interior of some pre-1983 Cougars and Mercury Lynx vehicles.
(E14Y-54517A56/7-A)

1983 Cougar GS Steering Wheel Center

1983 Horn Pad Emblem #1
Brushed aluminum type used on GS steering wheels.
(Thanks to Pete)
E3WY-3649-B

1983 Cougar LS Steering Wheel Center

1983 Horn Pad Emblem #2
Woodgrain type used on LS steering wheels.
(Thanks to Hugh)
E3WY-3649-C

1984-86 Cougar Steering Wheel Center

1984-86 Horn Pad Emblem
Used on A-frame wheels.
(E4WY-3649-A)

1984 Cougar XR-7 Steering Wheel Center

1984 XR-7 Steering Wheel Emblem
Used only on 1984 XR-7’s with 4-spoke sport wheel (non-cruise control).

1985-88 Cougar Sport Steering Wheel Center

1985-88 Sport Wheel Horn Pad Emblem
Available on optional wheel for XR-7’s only.

1987-88 Cougar Steering Wheel Center

1987-88 Horn Pad Emblem
Used on 1987-88 LS models, and XR-7 models without the sport wheel option.

1983-84 Cougar Dash Emblem

COUGAR Dash Emblem
Plastic. Found on 1983-84 passenger side dash panels.

Other Exterior (Aftermarket)

Cougar Blue Max C-Pillar Emblem

1987-88 Blue Max C-Pillar Emblem, Version 1
Cloisonné. This seems to be a regional version, with a similar emblem used on Blue Max Mercury Topaz cars.

Cougar Blue Max C-Pillar Emblem

1987-88 Blue Max C-Pillar Emblem, Version 2
Cloisonné. Some 1988 cars had this version of the emblem, which was again used on 1989-97 cars.

Cougar Blue Max Trunk Emblem

Blue Max/Special Edition COUGAR Trunk Nomenclature
Again cloisonné, these all appear to have come in red only. “COUGAR”

Cougar Blue Max Trunk Emblem

Blue Max/Special Edition MERCURY Trunk Nomenclature
Again cloisonné, these all appear to have come in red only. “MERCURY”

Cougar Freedom Series Emblem

Freedom Series Fender Emblem
Not much is known about the Freedom Series. Seems to be 1987-88 only.

Mexican Cougar Bumper Emblem

1987-88 Mexican COUGAR Front Bumper Emblem
Since there was no Mercury division in Mexico, these rubberized emblems were made for the front bumper cover of Mexican-spec Cougars.

Cougar E&G Designer Side Emblems

E&G Designer Series Nomenclature
For cars with special E&G Designer Series package (half roof), the lettering was affixed to the side of the car, near C-pillar emblem. The small numbered badges and/or griffins were at the base of the B-pillar on the roof band.

Cougar E&G Designer Edition Emblems

E&G Designer Series Nomenclature
For cars with special E&G Designer Series package (half roof), the lettering was affixed to the side of the car, near C-pillar emblem. The small numbered badges and/or griffins were at the base of the B-pillar on the roof band.

Other Interior (Aftermarket)

Cougar Blue Max Dash Emblem

Blue Max Dash Emblem #1
Cloisonné. Used in 1987-88 Blue Max Editions.

Cougar Blue Max Dash Emblem

Blue Max Dash Emblem #2
Cloisonné. Unknown what years used this emblem. May be Topaz-only; not very common.

Cougar Special Edition Dash Emblem

Special Edition Dash Emblem
Cloisonné. Similar in design to the 20th dash emblem, found underneath the clock.