Below are some of the magazine and newspaper advertisements for the MN12 chassis Cougar. If you know of a Cougar ad that's missing from this page, please contact us.
| PRODUCTION COUGARS |
|
The all-new 1989 Cougar was front and center for Mercury's advertising budget. Several major automotive magazines and newspapers (such as the USA Today) had Cougar ads. Curiously, there wasn't much advertising past 1991.
Note: All known dates and/or issues are below each ad.
|
 |
 |
|
| 1989 LS |
1989 LS
(2-page spread) |
|
 |
 |
 |
| 1989 XR7 |
|
1989 XR7
Motor Trend, 10/89 |
 |
 |
 |
| 1989 LS |
1989 LS
(2-page spread) |
1989 LS |
 |
 |
 |
| 1990 XR7 |
1991 XR7
Motor Trend, 1/91 |
1991 XR7
Motor Trend, 4/91 |
 |
 |
|
1989 LS
USA Today, 12/27/88 |
1989 Mercury
50th Anniversary
Celebration
USA Today, 3/17/89 |
|
|
MERCURY 50th ANNIVERSARY
|
For the 50th anniversary of the Mercury division at Ford, L-M produced an 8-page brochure that highlighted the history of Mercury cars, but in reality it was simply disguised as a small booklet about the new advanced features and styling of the 1989 Cougar. Below are all 8 pages; each large version is full page size.
Thanks to Jeff for scanning these photos.
|
 |
 |
 |
| Page 1 |
Page 2 |
Page 3 |
 |
 |
 |
| Page 4 |
Page 5 |
Page 6 |
 |
 |
|
| Page 7 |
Page 8 |
|
| IMSA GTO COUGARS |
|
The return of the Cougar to the Lincoln-Mercury Motorsport lineup in 1989 was carefully planned and choreographed in their advertising for that year's IMSA GTO racing season. Several magazine and newspaper ads covered the big Cat as it dominated the racing circuit for both 1989 and 1990. Sure, the puns were bad...but then again, so were the cars.
Note: All known dates and/or issues are below each ad.
|
 |
 |
 |
1989 IMSA Ad #1
AutoWeek, 2/27/89 |
1989 IMSA Ad #2 |
1989 IMSA Ad #3
Motor Trend, 10/89 |
 |
 |
 |
| 1989 IMSA Ad #4 |
1989 IMSA Ad #5 |
1990 IMSA Ad #1 |
 |
 |
 |
1990 IMSA Ad #2
AutoWeek, 11/26/90 |
1989 IMSA
Promotional Poster |
1990 IMSA
Promotional Poster |
 |
 |
 |
1989 IMSA #1
USA Today, 3/17/89 |
1989 IMSA #2
USA Today, 3/10/89 |
1989 IMSA #3
USA Today, 3/24/89 |
 |
 |
 |
1989 IMSA #4
USA Today, 8/4/89 |
1989 IMSA #5
USA Today, 10/27/89 |
1989 IMSA #6
USA Today, 12/21/89 |
 |
 |
 |
1989 IMSA
Manufacturer's
Championship Banner |
1990 XR7 (1989 IMSA Championship)
USA Today, date unknown |
1990 IMSA #1
USA Today, 2/9/90 |
 |
 |
 |
1990 IMSA #2
USA Today, 3/23/90 |
1990 IMSA #3
USA Today, 4/27/90 |
1990 IMSA #4
USA Today, 7/20/90 |
 |
 |
 |
1990 IMSA #5
USA Today, 8/3/90 |
1990 IMSA #6
USA Today, 9/28/90 |
1990 IMSA #7
USA Today, 10/5/90 |
